
Harajuku, Tokyo — the town has attracted fashion addicts who are eager for both trends and the sense of one and only. From May 2 to 17, a gallery Space O in Omotesando Hills had an exhibition ‘inception (1976)’. This consisted of invaluable London’s punk fashion pieces from the 70s to 80s privately collected over the years by Hiroshi Fujiwara, a musical producer leading Harajuku culture, and his friends. Malcom McLaren and Vivienne Westwood designed these legendary pieces, whose world was completed through the charismatic looks of musicians including the Sex Pistols. This project that Fujiwara curated as well and demonstrated one starting point of how the British punk designs have fascinated the young Japanese across borders.
Since the 1950s, London had been the central hub of the boutique movement. Numbers of young entrepreneurs from different backgrounds began their business for themselves, building their own networks. On the flip side, most of the boutiques had never lived long. However, their innovations have never stopped to inspire the current fashion designers. American culture that the music brought, exoticism-driven forays into drugs and the spiritual, and Beardsley-esque European decadence nostalgia, and British tradition to the past — those elements crystallised into the icons as genres such as Mods, Hippies, and Peacock through the 50s and the 60s.
One defining feature of the boutique culture was the strong relationship between fashion and young creatives — musicians became loyal regulars, and wearing the garments, they naturally served as the faces of the boutiques. The Beatles and Rolling Stones forged the deep connections with the boutique cultures too.
McLaren having a Scottish roots, and his partner, Westwood also founded their first boutique in King’s Road, London in 1971, and the new era of youth fashion was about to begin. They rebelled against prior hippie or Peacock movements, and their edgy and bold tastes quickly captured attention. McLaren gathered the members of the Sex Pistols later, producing them through their music and outfits as well, which established the definition of “punk” as their worldview.
The story that began with McLaren and Westwood’s first boutique, Let It Rock, created exceptional works, while transforming their shop’s name several times. The exhibition spanned from the iconic pieces from the boutique era to Westwood’s early runway collections after the shop was renamed Worlds End in the 1980s.

SEDITIONARIES was the fourth name of their boutique, and It is fair to say that it marked the ‘golden age’ of their partnership. For example, Scottish tartan was fused with the elements of American military wear — a parachute jacket. Also, loosely knitted mohair tops with vibrant colour combination, muslin tops with the provocative prints, and cutting edge boots—those demanded to be seen and never forgotten.



Entering the 1980s, the sensational punk style had changed. McLaren became increasingly drawn to the street culture of New York. The single Buffalo Gals that he produced was a bold experiment fusing rap, scratching and African music, and the fashion designs also played a crucial role in embodying their new vision.

For instance, the McLaren and Westwood’s final collaboration, Witches for AW collection of 1983 used the motifs by Keith Haring, a New York-based graphic artist. This collection grew out the connection with Haring, whose graphics had appeared on the cover of LP titled Duck Rock — released the same year and featuring Buffalo Gals. The design of triple-tongued white leather trainers was the distinctive interpretation of hip hop culture.


What is interesting about this exhibition held in Tokyo, and from a Japanese perspective, is how the popularity of punk fashion in the West became a source of inspiration for modern (especially since the 1990s) Japan’s culture-driven fashion brands. Fujiwara and the designer of UNDERCOVER, Jun Takahashi published a photo book documenting their private collections, titled SEDITIONARIES in 2002 and the collection featured in the book formed the basis of the exhibition.
Fujiwara explained that he wanted the exhibition to be not only the ‘punk exhibition’ but also to show the process of the punk movement in the 1970s, which has been passed to the present. The definition of punk depends on the individual in Japan. While some believe that ’the most punk thing is to spend nothing’, Fujiwara said that the designs by McLaren and Westwood is a kind of lavishly crafted art in a way.
Takahashi, formerly the vocalist of the cover band of the Sex Pistols and strongly inspired by McLaren and Westwood punk fashion, founded UNDERCOVER in 1990. Although the word is generally related to espionage and operating covertly, he described ‘UNDERCOVER’ as a brand name that contained the meaning of ‘imitation’ (called ‘Paku-ri’, Japanese slang for imitation or copying) in his interview in the 90s. The brand proclaimed ‘Creating noise, not clothing’, and their creation, placing a stronger emphasis of the designer’s personal experiences and thoughts, evolving into a form of conceptual fashion that would gain global recognition from the 1990s onwards.
Punk culture has undeniably and more purely inspired UNDERCOVER’s designs. In the early period, the independent brand made silk-screened T-shirts in the backstreets of Omotesando (the area is known as Ura-Hara where smaller independent shops gathered) and gradually refined its own designs through runway shows in Tokyo.
Takahashi participated in Paris Fashion Week in 2002, developing their concepts under the influence of the contemporary designers including Rei Kawakubo from Comme des Garçons. However, punk has been still a considerable element in the UNDERCOVER’s current collection. The story of McLaren and Westwood designs reached a young Japanese designer, and through his encounter with avant-garde fashion, it branched out into something entirely new.
Notably, the exhibition featured no descriptions whatsoever — no curatorial statement, no labels. This was the same idea as the photo book in 2002 by the collectors, suggesting a deliberate and consistent philosophy of curatorial strategy. Showing audience only clothing designs and its ’presence’ without any preconception — could this itself be considered curatorial approach? It turned out to be a genuinely thought-provoking opportunity to consider the role of exhibitions of historical objects (to ‘learn’) in distinction between the institutionally organised exhibitions and privately curated ones.

Photos by author
With great thanks to Paul Gorman, biographer of Malcolm McLaren, for his correspondence and insights regarding the designs by McLaren and Westwood.
References
Gorman, Paul, The Life & Times of Malcolm McLaren: The Biography [評伝 マルコム・マクラーレン]. Translated by Michiyo Kawada. Tokyo: East Press, 2024.
Gorman, Paul. “The Anarchy Shirt.” Dazed, May 1, 2013. Accessed May 17, 2026. https://www.dazeddigital.com/fashion/article/16066/1/the-anarchy-shirt
Nakajima, Toshiko. “UNDERCOVER: 20-nen-buri no taiwa (1).” relax × SHIBUYA PARCO. Accessed May 18, 2026. https://shibuya.parco.jp/page/relax/feature/detail/015_1.php
Suzuki, Tetsuya. “Hiroshi Fujiwara no Kongetsu Ki ni Natta Mono, Katta Mono ‘Monthinception (1976)’—Rensai: Hiroshi Fujiwara What I Want.” GQ Japan, May 10, 2026. Accessed May 18, 2026. https://www.gqjapan.jp/article/20260510-gq-may-hiroshi-fujiwara.
Victoria and Albert Museum. “Bondage Suit.” V&A Explore the Collections. Accession no. T.252&A-1989. Designed by Vivienne Westwood and Malcolm McLaren, 1976. Accessed May 16, 2026. https://collections.vam.ac.uk/item/O72586/bondage-suit-vivienne-westwood/.
Victoria and Albert Museum. “Vivienne Westwood: Punk, New Romantic and Beyond.” V&A, last updated April 17, 2024. Accessed May 18, 2026. https://www.vam.ac.uk/articles/vivienne-westwood-punk-new-romantic-and-beyond/.
Westwood, Ben. “Nostalgia Of Mud.” Vivienne Westwood. February 20, 2014. https://www.viviennewestwood.com/en-jp/westwood-world/worlds-end/nostalgia-of-mud/.


























